Brutally frank and witheringly opinionated, David Ogilvy became "the most sought-after wizard in the advertising business". In this classic guide to the world of advertising, the most successful adman of all time tells you how to make advertising work. - How to write successful copy - and get people to read it; - The six giants who created modern advertising; - How to create advertising that sells the product; - Sex in advertising; - Twelve TV commercials that work and four that don't...
Brutally frank and witheringly opinionated, David Ogilvy became "the most sought-after wizard in the advertising business". In this classic guide to the world of advertising, the most successful adman of all time tells you how to make advertising work.
- How to write successful copy - and get people to read it; - The six giants who created modern advertising; - How to create advertising that sells the product; - Sex in advertising; - Twelve TV commercials that work and four that don't; - The future of advertising.
Формат издания: 18,5 см х 24,5 см. Книга «Ogilvy on Advertising» автора Дэвид Огилви оценена посетителями КнигоГид, и её читательский рейтинг составил 8.00 из 10.
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