Читать онлайн «Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers»

Business Model Generation is a practical, inspiring handbook for anyone striving to improve Disruptive new business models are

You’re holding a handbook for visionaries, game changers, a business model — or craft a new one.

and chal engers striving to defy outmoded business models emblematic of our generation.

and design tomorrow’s enterprises. It’s a book for the . . .

change the way you think about business models

Yet they remain poorly understood,

Business Model Generation will teach you powerful and practical innovation techniques used today by leading companies worldwide. You wil learn how to systematical y even as they transform competitive

understand, design, and implement a new business

model — or analyze and renovate an old one.

landscapes across industries.

co-created by 470 strategy practitioners

Business Model Generation of ers

Business Model Generation practices what it preaches.

Coauthored by 470 Business Model Canvas practitioners from forty-five countries, the book was financed and you powerful, simple, tested tools for

produced independently of the traditional publishing industry. It features a tightly integrated, visual, lie-flat understanding, designing, reworking,

design that enables immediate hands-on use.

designed for doers

and implementing business models.

Business Model Generation is for those ready to abandon outmoded thinking and embrace new, innovative

written by

Alexander Osterwalder & Yves Pigneur

models of value creation: executives, consultants,

entrepreneurs — and leaders of all organizations.

co-created by

An amazing crowd of 470 practitioners from 45 countries $34. 95 USA/$41.

designed by

Alan Smith, The Movement

2/C: PANTONE PMS COOL GRAY 11 M + PROCESS BLACK

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Business

Model

Generation

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This book is printed on acid-free paper. o Copyright © 2010 by Alexander Osterwalder. All rights reserved.

Published by John Wiley & Sons, Inc. , Hoboken, New Jersey.

Published simultaneously in Canada.

Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose. No warranty may be created or extended by sales representatives or written sales materials. The advice and strategies contained herein may not be suitable for your situation. You should consult with a professional where appropriate. Neither the publisher nor author shall be liable for any loss of profit or any other commercial damages, including but not limited to special, incidental, consequential, or other damages.