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Автор Erin Meyer
THE CULTURE MAP
Copyright © 2014 by Erin Meyer.
Published in the United States by PublicAffairs™,
a Member of the Perseus Books Group
All rights reserved.
No part of this book may be reproduced in any manner whatsoever without written permission except in the case of brief quotations embodied in critical articles and reviews. For information, address PublicAffairs, 250 West 57th Street, 15th Floor, New York, NY 10107.
Library of Congress Cataloging-in-Publication Data
Meyer, Erin.
The culture map : breaking through the invisible boundaries of global business / Erin Meyer.
pages cm
Includes bibliographical references and index.
ISBN 978-1-61039-259-4 (e-book)1. Diversity in the workplace. 2. Psychology, Industrial. 3. Interpersonal relations. I. Title.
HF5549. 5. M5M494 2014
658’.
049--dc232013048509
First Edition
10987654321
CONTENTS
1
Communicating Across Cultures
2
Evaluating Performance and Providing Negative Feedback
3
The Art of Persuasion in a Multicultural World
4
Leadership, Hierarchy, and Power
5
Who Decides, and How?
6
Two Types of Trust and How They Grow
7
Disagreeing Productively
8
Scheduling and Cross-Cultural Perceptions of Time
Acknowledgments
Notes
Index
INTRODUCTION
Navigating Cultural Differences and the Wisdom of Mrs. Chen
When dawn broke that chilly November morning in Paris, I was driving to my office for a meeting with an important new client. I hadn’t slept well, but that was nothing unusual, since before an important training session I often have a restless night. But what made this night different were the dreams that disturbed my sleep.
I found myself shopping for groceries in a big American-style supermarket. As I worked my way through my list—fruit, Kleenex, more fruit, a loaf of bread, a container of milk, still more fruit—I was startled to discover that the items were somehow disappearing from my cart more quickly than I could find them and stack them in the basket. I raced down the aisle of the store, grabbing goods and tossing them into my cart, only to see them vanish without a trace. Horrified and frustrated, I realized that my shopping would never be complete.
After having this dream repeatedly throughout the night, I gave up trying to sleep. I got up, gulped a cup of coffee and got dressed in the predawn dark, and wound my way through the empty Paris streets to my office near the Champs Elysées to prepare for that day’s program. Reflecting that my nightmare of ineffectual shopping might reflect my anxiety about being completely ready for my clients, I poured my energy into arranging the conference room and reviewing my notes for the day ahead. I would be spending the day with one of the top executives at Peugeot Citroën, preparing him and his wife for the cultural adjustments they’d need to make in their upcoming move to Wuhan, China. If the program was successful, my firm would be hired to provide the same service for another fifty couples later in the year, so there was a lot at stake.
